Why Gym Retailers Should Invest in Reformer Pilates Equipment
The fitness landscape is rapidly evolving—and reformer Pilates is leading the charge. For gym retailers, this isn’t just a passing trend; it’s a booming market opportunity backed by strong research and impressive growth statistics.
A Booming Market Opportunity
Pilates & Yoga Studios Market: The global market size is projected to grow from USD 158.43 billion in 2023 to USD 420.98 billion by 2032, at a compound annual growth rate (CAGR) of 11.50%. (GlobeNewswire)
Pilates Equipment Market: Specifically, the Pilates equipment segment is experiencing significant growth, driven by increasing health consciousness and the rise of the 'Pilates Girl' lifestyle, in numbers.
What's good to invest?
Home gym Pilates is more than a trend—it's slowly becoming a lifestyle that shift and transforming the fitness industry. As consumers seek convenience and personalization to have easy access to conduct their fitness training.
Selling home gym Pilates equipment offers a golden opportunity for retailers as the current market will have high demand. Here’s why you should invest now:
Portable Reformers:
Compact and versatile, portable reformers allow users to perform a wide range of Pilates exercises at home, effectively replicating the studio experience. This equipment caters to fitness enthusiasts seeking professional-grade workouts without leaving their homes.
Digital Workout Guides:
The proliferation of digital platforms offering Pilates workout guides has transformed home fitness. The digital fitness industry in the United States is expected to reach a market size of $20.87 billion in 2024, indicating a robust appetite for virtual workout solutions. Fitness On Demand 247
Virtual Coaching Apps:
As of 2024, the global coaching apps market is valued at approximately USD 7 billion and is projected to grow at a 16% CAGR, reaching USD 25 billion by 2032. This surge highlights the rising demand for digital fitness solutions. Investing in virtual coaching for Pilates—offering personalized training sessions and expert guidance — presents a lucrative opportunity in the booming home fitness industry.
By investing in these areas, you can align your business with current fitness trends and fitness consumers' preferences, and capitalize on the growing demand for home gym Pilates solutions.
