7 Fitness Trends Retail Buyers Need to Know in 2025
Here’s a no-nonsense breakdown of what’s hot right now — and how you can match your product lineup to what people really want.
If you’re stocking shelves (real or virtual) with fitness gear in 2025, you need to know what’s actually moving — not what used to work. Fitness culture is shifting fast, and customers are a lot more dialed-in these days. They're not just grabbing a yoga mat and calling it a day. They’ve got goals, they’ve got preferences, and they’ve got TikTok feeding them new trends daily.
Here’s a no-nonsense breakdown of what’s hot right now — and how you can match your product lineup to what people really want.
1. Fitness Is Booming, Don’t Miss the trend
Why it matters:
The HFA Global Report shows 86.8% of clubs expect membership growth in the next year, with the industry expanding ~8.7% annually (Les Mills). Meanwhile, the global fitness club market is set to grow from $101.46 billion in 2024 to $111.11 billion in 2025 (CAGR 9.5%, The Business Research Company).
What to stock:
Starter bundles (light bands, entry-level mats) to catch the newbies.
Premium gear (adjustable dumbbells, benches) for the committed crowd.
Storage hacks (wall racks, bins, storage organizer) because a tidy and aesthetic pleasing setup is part of the selling point.
2. Group Training Is Back!
Why it matters:
Group classes are surging; operators cite studio bookings as a top revenue driver in 2025 Les Mills, and Les Mills data confirms group workouts are “still going strong” as a core growth area.
What to stock:
Multipacks of resistance tubes, yoga mats, sliders—bulk-friendly SKUs for studios.
Durable class gear (easy-wipe mats, robust bands) built for heavy turnover.
Portable timers & speakers to set the beat and keep the group on track.
3. Fitness for Senior Markets Are Booming, yes i mean the 'Perennials'
Why it matters:
Gen Z and Millennials have dominated fitness industry discourse in recent years, but another powerful demographic is primed to take center stage in 2025 – Perennials. As we age better and people stay fitter for longer, traditional demographics are increasingly becoming redundant, as outlined in Mauro Guillén’s excellent book The Perennials.
The ACSM ranked “Exercise Programs for Older Adults” as a top-3 trend for 2025, reflecting a surge in 50+ participation (ACSM). Plus, one report notes the 50+ demographic is now among the most engaged groups, demanding tailored low-impact solutions (Core Health & Fitness).
What to stock:
Low-impact machines (stepper, recumbent bikes, ellipticals) gentle on joints.
Balance & stability tools (yoga balls, boards) for functional strength.
Clear-labelled, light, easy-to-use gear so packaging isn’t a barrier.
4. Women’s Health Takes Center Stage
Why it matters:
The women’s-only fitness segment is projected at ~$15 billion by 2025, growing at ~5% CAGR through 2033 Market Report Analytics. Events like the Butterfly Effect functional fitness series also highlight skyrocketing female participation in inclusive formats.
What to stock:
Cycle-syncing workout kits and planners for hormonally smart programming.
Supportive, versatile apparel that works from Pilates to powerlifting.
Wellness add-ons (massagers, cooling towels) that speak to holistic health.
5. Circuit Training Is the New Cardio
Why it matters:
Les Mills research calls circuits a top resurgence trend for 2025, as members crave efficient, varied workouts. And the global fitness equipment market is on track to hit $19.2 billion by 2025, so people are buying gear for home circuits.
What to stock:
Bootcamp basics (kettlebells, agility ladders, jump ropes).
Multi-use rigs and benches to swap exercises fast.
Interval timers or wall-charts to guide DIY circuits.
6. Fitness = Festival Vibes
Why it matters:
The overall events market is worth $1.346 trillion in 2025 (CAGR 9.7%), with wellness-meets-fitness festivals growing rapidly—ultra-trail events exploded 1,676% over 25 years (The Business Research Company). Consumers now expecting workouts to be social, shareable experiences.
What to stock:
Portable stages/speakers and branded event kits (flags, cones, merch).
Vibrant, Instagram-ready mats & towels that double as promo items.
Hybrid event tech (QR-coded experiences, app integrations) to bridge live + digital.
7. Muscle Maintenance prefered over cardio
Why it matters:
It’s wild—people on semaglutide lose about 60% of their weight in fat but a whopping 39% in muscle on average, according to Baton Rouge General’s report Baton Rouge Business Report. Without lifting, nearly two-fifths of what you drop is lean mass—bad news for metabolism and strength. But here’s the kicker: just adding resistance work (think 3–4 sessions a week) can slash muscle loss and keep bodies strong while the fat melts away Medical News Today. Skipping this step turns a cutting-edge drug into a recipe for hollow gains.What to stock:
Beginner-friendly weights (light dumbbells, resistance loops).
Compact strength kits with clear guides on preserving lean mass.
Adjustable home rigs that fit anywhere—from bedroom to basement.
These aren’t tomorrow’s trends—they’re today’s demands. Align your assortment to where the data shows growth, and you’ll be front-of-mind for every shopper chasing these new fitness frontiers.
Need some products suggestions for your business? Let’s make it happen, contact Maviet Supplies today.
